nixon[now] $$$

Starting a new focus for nixon$now. It hit me this morning after thinking about two things: 1. I was tired of doing the "typical" weblog that talked about a zillion different things. 2. I wanted to create a weblog that was unique to one area that I am passionate about, but haven't tackled before in a weblog format (e.g. I'm doing technology, design and infographics over at nixlog).

The description at the top of the page is what came to me. It was the answer I was looking for.

I have learned over the last 15+ years that I can be fiercely loyal to a brand for many reasons. And when I am, that brand generally get my $$$. However, I have found that I am also very critical of brands, companies, etc. that don't match up with the experience, service or product quality I was hoping for. This blog is my new venue to voice opinions, experiences and adventures in spending my hard earned $$$. It will be a mixed focus of marketing, branding, customer service, economics and user experience all rolled into a psychological package that a marketing director could only dream of. Let's see where it goes.

Comments

[Bill Brown]

If you don't already visit it, I'd suggest you head on over to Kevin Kelly's Recomendo blog. It's about good stuff, which might introduce you to new brands to consider.

[Bill Brown]

Hmm, the url didn't appear:

http://www.kk.org/recomendo/

[Tony]

Nice idea. One thing that I find really interesting is the way global brands are presented quite differently for what would appear to be, at least on the surface, relatively similar markets. Case in point: I saw your link about the Volkswagen Jetta down the side and hopped on over to the VW (USA) site. I was really quite stunned at how differently VW presents its cars, compared to here in the UK. I drive a Golf GTI myself, but as far as I can see, it doesn't exist "brand wise" in the States. The Golf range seems to be aimed at a family audience, with it's five doors, where as the GTI range (despite being the same car with 3 doors) isn't actually presented as a Golf. The GTI is a modern version of the Rabbit (the old name for the Golf in the US, I guess), but they seem to have now dumped that name. The Jetta is exactly the same here, but is called a Bora. The "Wagon" extension over here is known as an estate. Some of this strikes me as being excessive duplication of marketing work, but is clearly routed in sound research. You wouldn't catch me driving around in a Rabbit anyway.